marcus westbury

my life. on the internets.

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Howshouldivote.com.au (2007)

March 23rd, 2008 by marcus

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My contribution to the 2007 Australian Federal Election was to develop and project manage a web site called howshouldivote.com.au. The site allowed each user to enter their postcode and take the same quiz about topical issues as the candidates in their local electorate. The site then compared the users with participating candidates and ranked them in order of preference.

Over half the candidates in the election participated in the survey (despite some incredibly strategically stupid boycotting by the Liberal and National parties). In the two weeks the site was open howshouldivote.com.au generated over 151,000 unique How-To-Vote cards (over 1% of eligible voters in Australia) and over 3 million page impressions on the website.

Howshouldivote.com.au was developed in conjunction with the folks at GetUp! and promoted nationally by Yahoo7.

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